In recent years, some businesses experienced a downward trend and gave up their profits to more innovative online businesses.
Then, the Coronavirus Pandemic hit. It did not only interrupt thriving businesses, but it also showed that businesses need new innovative methods to stay in business.
Especially, brick and mortar businesses suffered the most due to lockdowns and limitations. On the other hand, some online innovative businesses took this situation as an opportunity to skyrocket their growth and maximize their profit.
That being said, let me share some 5 fastest ways to grow your business during these uncertain times.
Transition to online
It is no brainer. You may have heard this tip several times already. No matter how many times it was repeated, it still remains the most important tip out there. Online businesses are doing a whole lot better than traditional on-site businesses.
The ongoing pandemic boosted online sales in 2020. However, the trend started way earlier. For instance, an article published in CNBC announced that online businesses overtake the major parts of the retail sales in the first part of 2019.
Ecommerce is popular because it makes the shopping experience more convenient for shoppers. It is beneficial for business owners as well since they can turn online traffic into a profit. However, simply creating a website and transitioning to online is not enough.
Focus on social media marketing
Social media is a hotspot of internet users. According to a Statista report, as of 2019, worldwide internet users spend about 144 minutes on social media. The number is even higher in developed nations.
To draw the attention of social media users and bring them to your webpage, you need to be creative on social media. People are tired of seeing the same old stuff on the internet. This explains why traditional banner ads are not performing effectively anymore.
We should not forget that most people spend time on social media not to watch ads, but to relax and to see something new.
This means we need to be active on social media and share interesting images and videos, and informative articles that are relevant to our businesses.
Consistency is the key to have loyal fans. If you are posting fun content consistently, you will gather an army of loyal followers who would visit your site quite regularly.
Write engaging content about your products and services
It is called content marketing. It works in the following way: You write an informative article about the product or service you are selling.
For instance, if you are selling car waxing products, you need to write an article that teaches how to wax a car. Somewhere in the article, you will leave a link to your products, so people could purchase it.
The process is easy, but writing a quality article requires an effort. The good news is that you can hire freelance writers online for a considerably cheap price.
However, you need to make sure that articles are worthy to be shared in the name of your business. Think this way: If you do not like the article that you are about to post, more like others won’t like it either.
Quality is key in content marketing research sample paper. Search engines and internet users like easy-to-read, short, but informative articles.
Basically, through content marketing, your primary goal is to provide your potential customers with valuable information and as a return, you score some sales.
Focus on fast deliveries
Waiting for the product that you urgently need is not a fun experience. Simply, put yourself in the shoes of your customers. Same-day deliveries or expedited shipping or services are key to satisfy your customers and make them repeat customers.
The first impression always matters. If a new customer gets a good impression of your business the first time, they are more likely to use your business in the future and possibly recommend your business to their acquaintances.
In some cases, customers who feel like you met their expectations above and beyond may leave you a good review. Believe me, reviews also matter as much as first impressions.
Ensure the safety of your customers
People do not like to do business in new or unknown places, especially if they are doing online shopping. Who would want to purchase an expensive cellphone from an unknown website? This means that you need to gain people’s trust to succeed in online business.
A simple example, Amazon and eBay dominated online sales in recent years. It is primarily because people trust them, or at least they know they can get their money back in the case of disputes.
Considering all these possible scenarios, you need to assure your customers that you always stay behind your services and products.
Here are some tips: Sign up with an online security program that will protect your online business and transactions of your customers. Additionally, offer a 100% satisfaction guarantee policy. And let your customers know in plain language that you are protecting their private information.
